When you are just starting out, going from 0 to 1000 visitors can be a bit of a task, especially if you are unaware of the right techniques. SEO and Content marketing are both excellent practices that can help you rank in the SERPs. Purely relying on the quality of your content is futile unless you combine it with strategies that help in ranking it and making sure it reaches a wide audience. Given below are some tried and tested methods that can help you get your first 1000 visitors.
- Finding the Right Keywords
Keyword research is an important SEO activity that is going to attract visitors to your webpage. You need to search for keywords that are relevant to your business and create articles based on them. Your content holds value only when people can actually find it. There are various keyword research tools available online, both free as well as paid, that you can utilize. These keyword research tools will tell you how much traffic a search term is getting, who is already ranking for that term and their search traffic, and what other keywords they are ranking for. All of this can be effectively utilized by you to figure out relevant keywords. Make sure to include long-tail keywords as they are comparatively easier to rank for.
- Quality Content
Your topmost priority should be to generate quality content that is unique and addresses the user’s problems. Write articles based on what the users would want to read, answer their queries, and is meaningful to them. Utilizing the Google EAT principle that stands for Expertise, Authoritativeness, and Trustworthiness is a good way to make sure Google recognizes your content as worthy of a high SERP ranking. Use the keywords that you have researched and place them thoughtfully in your article. Make sure to use main keywords in the headline of your article as this makes your content more likely to rank well. Do not stuff your article with keywords as that is going to negatively affect your ranking. Users prefer a short URL and Google ranks them higher, therefore keep in mind to keep your URL short. Ensure using main keywords in the title tag and meta description of your article. No SEO strategy can help you if your content is not of high quality, hence, develop content that is informative and engaging for your target audience.
- Sharing Linkable Assets
After generating the content or a “linkable asset”, implying a blog, video, software, quiz or anything people may be willing to link to is only part of the job. Mere keyword use is not going to help you rank well, ensuring that your content is read and shared is essential to this process. Two things that are going to help your SERP ranking are- Social shares and Backlinks. Make use of social media, search using keywords to find people that share articles related to your business. Most of the time, these people will be willing to share your articles on their account and you can also share their articles in return.
Backlinks are what tell search engines the information you are providing is credible, trustworthy, and useful. Hence, the more backlinks you get, the higher you will rank. To get quality backlinks, use sites that have high domain authority.
- Building a Social Media Presence
In today’s times where people are digitally everywhere, focussing on just one particular area may not do you much good. An average internet user using a search engine may also be on social media such as Facebook, Instagram, and Twitter. They may also use Youtube and even Pinterest. Online video platforms have recently skyrocketed in popularity and many businesses use these platforms to engage with customers and expand their reach. Keywords will come in handy in optimizing your video content as will the use of hashtags. Expanding your digital presence to every digital platform and social media is going to help you attract visitors and generate customers. Having a streamlined approach to all your digital marketing campaigns makes it difficult for users to overlook you. If they figure out you are everywhere, they are more than likely to trust you.
- Featured Snippets
A featured snippet is displayed on the top of a search engine results page and is a direct answer to a query. The most common type of featured snippets are definitions, tables, steps, and lists. According to SEMrush, an average definition snippet is between 40-60 words. They are an excellent opportunity to get organic traffic to your website and boost your click-through rate. In order to optimize for featured snippets, search using your target keywords what kind of featured snippet is used for it. Furthermore, you need to optimize your content based on it. If it is a definition snippet, provide a short 40-60 word long direct explanation. You can also add the question using “what is” directly above the explanation you are providing. For a table featured snippet, Google takes into consideration the table that already exists in your article rather than organizing data from an article in the form of a table. Long-tail keywords are also helpful in optimizing for featured snippets. Try making your content look exactly like a featured snippet as this increases the chances of Google using it in that manner.
Getting your first 1000 visitors is sure difficult and requires constant effort. Ultimately what it boils down to is content creation. Every SEO expert knows how important it is to generate content that is engaging, informative, and offers value and answers to the users. This is the most simple way to generate organic traffic and rank in the SERPs.
Not sure where to start? We at Studio Rudra are there to lend a helping hand. Our team comprises experienced digital marketers and SEO experts that can guide you in the right direction. From production to marketing, we have got it all covered. So, get in touch with us today.