AIM
360 Degree Summer Campaign for Fresca Juices

IDEA
We created TV Commercials, Still Campaign & Radio Ads with an off the
wall jingle- “JAB LIFE KARE NAAGIN DANCE AUR DIMAAG KA BULB HO
JAYE FUSE, CHILL MARO YARO PIYO FRESCA JUICE”
DELIVERABLES
3 TVCs, 20 hoardings, cinema graphs, Boomerangs, Radio Ads and
Social Media Image Bucket list
PLATFORMS
Sony, ABP News, Hotstar, Digital Release, FM Radio Channels, and OOH