AIM
To create a brand image of authentic creamery ice cream in
India
IDEA
Highlighting the LIVE element of the ice cream, created whole
identity keeping the idea of an old school European creamery,
followed by a launching campaign
DELIVERABLES
Name, Branding (Logo, tagline), catalogs, store design,
packaging, printing collateral, social media establishment,
hoardings
PLATFORM
Digital release, OOH